brand x x mas design x sephora

brief:

narrative-driven design. students had to start with a narrative/storyline for the concept (substance, not just style) that spoke to the audience demographic(s), the brand and helped drive the design of the experience. 

experience-driven space. students needed to design a clear user journey/experience for both audience levels. the space needed to be a place to connect, explore and celebrate with the community of beauty lovers, “an immersive beauty playground, social media heaven and above all else, a place to belong.” 

the tour. four-city touring calendar with stops at either stand-alone locations and/or existing events. The first stop would be SEPHORiA. the design needed to have elements that were localized for chosen locations. 

amplification. teams needed to use #sephoria and include sephora’s in-house influencer team, the #sephorasquad. the experience needed to be shareable.

all concepts and executions were done in a group of three.

team tc studios placed 7th out of over 500 student entries.

atlanta, ga.